Hello.
Let’s build a great digital product together!

Daniel Kemeny
Product design leader
I consider myself deep down as a designer. Someone who creates things. A designer who actively listens to people ensures that the solutions solve their specific problems and make their lives easier.
Worked with some of the best fintech and retail companies in the UK.






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“I find joy in making things that just work.”
I always had a profound interest on how people interact and use digital technology. Captivated by complex yet practical products such as smartphones and computers. A lifelong passion for design, coupled with an education in technology, created a unique blend of interests in assisting people. Helping them without them knowing someone’s got their back.
Throughout my career, I’ve had the privilege of working with renowned brands, collaborating with incredibly talented individuals, leading exceptional teams – and most importantly – resolving numerous user problems.
I grew into a T-shaped designer and honed my skills in every aspect of product design, but always on the lookout for new practices, tools, and processes to stay ahead of the curve. Leading teams and projects is my bread and butter, but I’m hands-on when it’s needed. Highly strategic, but will also spot an inconsistent border radius. Comfortable working with complex end-to-end journeys, multi-platform experiences, and design systems. I’m really good at bridging between stakeholders, by speaking the research, design, UX, development, and product language – and aspiring to learn business more.
Creating a successful product needs everyone on board, so I thrive in an agile environment.
Thanks for making this far 🙂 If you looking for someone like me, let’s have a chat!
Everything you need to design the right product
UX strategy
Without clear direction it’s hard to navigate. I can help to develop a UX strategy that focuses on improving the overall customer journey, optimizing interactions, and ensuring that the product/service meets user expectations.
Usability audits & research
Where are the opportunities for improvement? I can perform comprehensive UX audits to identify usability issues within existing products and provide recommendations for improvements that enhance user engagement and overall performance.
User journey optimization
I can optimize user journeys based on customer research to eliminate pain points and frictions. Map out and prioritize opportunities, use data to build strong hypothesis, explore best practices and find useful patters, so we can find the best solutions.
Wireframing & prototyping
When it comes to solutions, I can create wireframes and design concepts, and rapidly develop them into clickable interactive prototypes. Beyond communicating the solution, these can be also suitable for usability testing to gather feedback before quantitative (A/B testing) and implementation.
Design systems
Don’t just build solutions! I design with consistency and scalability in mind, so my outputs are not just screens and prototypes. They are composed of system-aligned building blocks, ready to be plugged into your code. Design systems power consistent digital products, automate handover, streamline development, and guide accessibility. Therefore it’s essential for large organizations with complex digital products.
Accessibility
Accessibility is a foundational principle during my design process, but I can also help evaluate your website or app to identify recommendations for improvement. Existing accessibility standards (ADA, EAA) are here, and new ones might come, therefore it is crucial for businesses to be ready and compliant.
Performance evaluation
It’s important to evaluate and optimize your website’s performance. Did you know that slow load times, and unresponsiveness are the most common reasons for poor site performance and usability?
Product evolution
Let’s turn success into growth! I can help you to embed product evolution into your organization’s DNA. Develop a process, so your digital product can be continuously improved based on data and feedback, while it stays consistent and scaleable.
Most used tools












AI-powered
AI in the design process
AI is becoming deeply integrated into the design and product development process, transforming how teams work.
While most design tools have some AI features, they are mostly create outputs within those tools. However, new tools like Figma MCP and Cursor MCP are providing an interface between design and code. They connect designs, artifacts and tokens with AI code generation and prototyping tools like Loveable and Claude. They analyze rules and provide better context to implement with higher efficiency and accuracy.
I highly recommend to learn more about this on Figma’s website if you are interested.
The AI landscape changes rapidly, and looks like we are heading from Vibe-coding to System-driven workflow. Where we harness AI to connect systems beyond local features.
UX research


Design

Prototyping

System integration


Documentation


Code generation, Rapid prototyping


FAQs
What basis are you working on projects?
I offer services on full-time or contract basis (fully IR35 compliant within the UK). Please get in touch to discuss how my services can best meet your company’s needs and project requirements.
Where are you located?
I’m based in UK, Warrington, only a 15 minute drive from Manchester.
Do you work for companies overseas?
Potentially, but primarily working for the UK/EU market. Please get in touch and let’s have a chat!
What’s your availability for hybrid or on-site work?
I work fully remotely, which enables me to allocate the most time to my work responsibilities and provides me with the highest level of flexibility. However, hybrid or on-site work arrangements are also possible and can be discussed if it’s beneficial.